Kids Can Code: Marketing Executive

InstinctHub is hiring a Marketing Executive for Kids Can Code, our belt-based Python programme for children aged 7 to 18. Children climb four belts (Yellow, Blue, Green and Black), each earned in front of an instructor on Gate Day. They learn in a live Saturday class at our Ikoyi centre or online from anywhere in the world.

Your job is to fill the sales team's pipeline with parents who are a genuine fit. You will run the campaigns, content, school and community partnerships and events that bring enquiries in. Every enquiry arrives in Leadboard, our CRM, tagged with where it came from. You will be judged on the enquiries that turn into enrolments, not on likes. You will always see how many enquiries you have brought in this month, how many were qualified, and which sources are working.

As the Kids Can Code Marketing Executive you will:

• Plan and run a monthly marketing calendar across Instagram, Facebook, LinkedIn, WhatsApp and email. It should be built from real proof: children's projects, Gate Day, belt ceremonies and parent stories.
• Generate a steady flow of new parent enquiries through our web form, and hit the team's monthly and quarterly targets for new and qualified enquiries.
• Make sure every enquiry carries its source, so we know which channel, campaign or partner brought each enrolment.
• Build partnerships with schools, estates, churches and parent communities in Lagos, and reach families abroad for online classes.
• Plan open days, trial classes and events, then hand every interested parent to the sales team the same day.
• Run small paid campaigns within budget and report what each naira returned.
• Report weekly on enquiries, qualified enquiries and cost per enrolment, and stop what is not working.

We are looking for someone who:

• Has run marketing that produced enquiries or sales, not only reach, and can show the numbers.
• Writes clearly and warmly for parents. You can explain to a sceptical parent, in two sentences, why a child should learn real Python.
• Can create simple content themselves: short videos, photos, graphics and captions.
• Is comfortable with data. You can read a report, find the source that is failing and fix it.
• Works closely with a sales team and cares about what happens to a lead after the form.

A strong advantage: experience marketing education or children's services in Nigeria; experience with Meta ads and a CRM; existing relationships with schools or parent communities in Lagos.